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| Sustainable Travel On The Rise |
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Research by Booking.com shows that more and more travellers aspire to reduce their environmental impact, while still indulging in comfort on vacation.
Over half (52 per cent) of all global travellers report that they are likely to choose a destination based on its social or environmental impact in 2015. Findings from a survey of 32,000 travellers across 16 countries by Booking.com reveal that attitudes towards sustainable travel are evolving, even as we continue to embrace vacation comforts.
While only 10 per cent of respondents took a traditional sustainable trip in 2014 (defined as an eco-tour, a volunteering trip, a farm stay, a camping trip or a trip to learn about new cultures), this year will see the majority of global travellers being influenced by an intention to reduce their environmental impact, or to ensure that their tourism has a positive impact on the local community, when evaluating vacation destinations.
And hoteliers have also increased their sustainability efforts proportionately. InterContinental Hotels Group (IHG) is planning a 170-room Indigo branded property in Dubai’s newly launched sustainable city project. Accor has promised to plant 100,000 Ghaf trees in the UAE over 10 years. Hilton has come up with a clean and green meeting programme. Rotana hotels make their contributions in an increasing number of ways. The list goes on.
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